Mailing List Cleansing and Enrichment

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One of the most significant challenges to companies involved in DMA activity is ensuring that their mailing list is as up-to-date and accurate as possible, prior to any mailing.

The cost to companies in using outdated information is not only one of financial cost but also on time in dealing with returns and impact on the environment in wasted resources.

ProSearch Have developed high quality data cleansing and enrichment services in this sector, using the highest quality data feed from numerous blue chip partners a well as our own professional data Analysts . We do not rely simply on electoral roll information but have access to other databases, ensuring that the match rate and data granularity returned to our clients is the highest possible.

Our services includes;

• PAF standardisation of Address Data
• Confirmation at current Address
• Provision of Trace Addresses for Movers
• Data Enrichment Services including Date of Birth, Telephone number Appending, length of Residency Indicators
• Mortality Screening
• Option for either output flagging or suppression, depending on your requirement
• Mosaic and Lyfestyle Analysis
• Fuzzy Matching
• Change of name Tracking ( via marriage and initial matching to full forename

Working closely with you, we offer a streamlined service that significantly improves your data quality and ensures that mailing campaigns are more accurately targetted. Additionally, account management of storecard or loyalty scheme data can be maintained far more accurately , reducing management costs of your database.

The Benefits to your company;-

• More accurate data
• Reduced database Management Costs
• Higher levels of impact of campaigns
• Re-establishment of the relationship between you and your client
• Reduced Print/Mail Costs
• Good public and customer relations in pro-active management of these accounts
• Reduced environmental Impact

For further details of our services, or to discuss your company’s specific requirements, please contact us or download our brochure.

Campbell Scott
Caxton House
22 St Johns Hill
Sevenoaks
Kent
TN13 3NP

T +44 (0)1732 748 157
E campbell.scott@prosearchassets.com